Event Management
Best practices of Event Management for your needs
The intention of any B2B event is Brand awareness, sales acceleration, finding new prospects and building customer relationships.
These events include:
- Trade Shows / Exhibitions
- Conferences
- Seminars and Workshops
- Product Launches
- Webinars
- Roadshows
It is a powerful conduit for customer engagement, new business and branding.
So how to make the event a must-attend for your expected audience?
The event should
- Address a need
- Showcase solutions for pain areas or common problems faced
- Highlight the Benefits for the audience and explain the ROI
- Establish a connect between the organizer/speaker and the attendee
What do we do ?
Apart from conceptualizing, organizing and managing all the above mentioned B2B events, we also handle the
- Event marketing – online and offline
- Social Media Marketing for the event
- Follow up on the attendees and maintain registration count
- Finalising the agenda, slide deck/ videos for the event
- Collaterals and promotional giveaways for the event
- Create and analyse the sales pipeline generated
- Maintain the Event ROI
- Follow up on the sales leads generated

KEY GOALS FOR SUCH B2B EVENTS
Branding
Customer Engagement
Prospect Evaluation and Qualification
New Business
Work process
Evaluation
Planning
Execution / Implementation
Analysis